How to introduce the webinar system? Tool selection and benefits

How to introduce the webinar system
Notes
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A webinar is a coined word that combines “web” and “seminar” and is a seminar held on the Internet.

In addition to reducing the cost of arranging the venue and staff, it is a tool that benefits both the organizer and the participants, such as being able to participate from anywhere.

Here, we introduce the features and benefits of webinars, as well as recommended webinar systems.

If you are considering using the webinar, please refer to the procedure for installing the system.

Webinar features and benefits

The webinar system is mainly used for lectures, training, product introductions, and new service launches.

In Japan, it is sometimes called “web seminar” or “online seminar”, but both have the same meaning.

First, let’s take a closer look at what the webinar system is like, comparing it to traditional seminars.

Comparison of webinars and offline seminars

The webinar system is attracting attention as one of the marketing methods, but what is the difference from conventional seminars?

A major feature of the webinar system, which is not found in seminars, is that it can be held without being bound by location.

As a result, organizers can reduce the cost of holding the event, and participants can apply more easily.

Other differences between the webinar system and conventional seminars are as follows.

webinar offline seminar
Holding method Delivery using the Internet Conducted at a specific venue
Necessary preparation Creating materials for distribution Preparation and printing of materials on the day / Venue preparation / Arrangement of staff /
cost Webinar system usage fee Venue rental fee/staff labor costs/transportation costs, etc.
Participant limit none There is a capacity according to the venue / Only those who can go to the venue
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With the webinar system, there is no need to arrange the venue and staff, and you can cut travel costs on the day.

Participants also have the advantage of being able to easily participate from a computer or smartphone without having to go to the venue.

“Webinar” is a more convenient system that eliminates the cost aspect that was a disadvantage in conventional seminars.

Real-time distribution and recording distribution

There are two types of webinar systems: real-time distribution (live distribution) and recorded distribution.

In the case of real-time distribution, the seminar video will be broadcast live on the date and time notified in advance.

On the day of the event, it is possible not only to watch the seminar video, but also to communicate by using the chat function to ask questions.

It is effective for seminars aimed at attracting customers because you can experience the presence of participating in an offline seminar.

On the other hand, it is called recording delivery to deliver seminar videos prepared in advance so that they can be viewed at any time.

This is a delivery method for those who could not participate on the day and those who want to check the contents of the seminar repeatedly.

Although it is not possible to communicate, it is convenient for lectures and training because it can be played back as many times as you like.

Advantages of conducting seminars online

The benefits of introducing a webinar system include the following.

  • Acquire new potential customers
  • Building relationships with existing customers
  • Cost reduction of holding seminars

Participation in webinars may be paid or free of charge, but basically, in both cases, the flow is to apply for participation in advance and receive an invitation on the day.

The organizer can create a customer list based on the email address entered at the time of application.

Even if one seminar does not lead to a contract, there is a good chance that you will eventually become a customer by sending emails continuously.

Another advantage of the webinar system is that you can directly confirm your doubts and anxieties using voice and chat tools.

By building a solid relationship, you may be able to think of the possibility that they will become fans of your company instead of just customers and advertise.

In addition, as I mentioned earlier, it is also a great advantage that the cost of holding a seminar can be reduced.

As long as you have an internet environment, you can participate from anywhere, so you can acquire customers both in Japan and overseas.

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The webinar system hides an opportunity to broaden your business and marketing horizons.

How to introduce a web seminar system

Currently, many webinar systems with different usage scales and functions have been released.

Next, let’s look at the procedure for installing the webinar system and the points when deciding which system to install.

System installation procedure

The main steps for implementing a webinar system are:

  1. Setting up content to be delivered using the webinar system
  2. Choose a system equipped with the functions necessary for distribution
  3. Inquiry / Use of demo
  4. Actual introduction and start of use

Many webinar systems offer multiple plans depending on the number of users and delivery time.

For example, if you want to use it regularly with the same number of people each time, such as a meeting or training, and if you want to hold a large-scale event such as a new product announcement, the usage plan will be different.

Be specific about what you will be using the webinar for, how many people will be attending, and how long each broadcast will be.

After that, we will search for a system that has the necessary functions and conditions and make an inquiry.

Many of them have a demo version or a trial period, so check the usability before proceeding to the final contract.

Points to consider when choosing a system

When choosing a webinar system, you should compare not only features and conditions, but also the following points.

  • Equipment required for delivery
  • System usage fee

Some systems require the purchase of specialized equipment.

It costs money to introduce equipment, so if you want to keep your budget down, we recommend choosing a system that allows you to use existing devices.

It is also important to get estimates from multiple systems and compare monthly fees.

However, if you only compare prices, you may be dissatisfied with the quality of the webinar.

Please look for the system that can be used at the most profitable price, taking into account the installed functions and the quality of audio and video.

Recommended webinar system “Zoom”

Finally, we would like to introduce Zoom, a tool recommended for medium to large-scale webinars.

Speaking of Zoom, there is an image of a tool used for meetings such as web conferences, but in fact it is also suitable for use in webinars.

Zoom webinar features and key features are as follows:

  • Up to 100 to 10,000 people can participate
  • On-demand viewing with recorded data
  • Participant analysis and acquisition of reports
  • Live streaming from Facebook and YouTube platforms
  • Switch between panelist and audience
  • “Raise your hand” action and chat-style Q&A
  • Webinar monetization options and more
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Zoom’s unique data compression technology enables stable communication even on mobile lines.

Since it can be installed on existing PCs and smartphones, installation costs can be reduced compared to other companies’ services.

It is easy to invite and participate in webinars, so even those who are new to webinars and those who are worried about IT literacy can rest assured.

It can also be used for important meetings, as it is equipped with information leakage countermeasures.

Zoom is a recommended system as both a meeting tool and a webinar tool.

summary

  • A webinar is a system for delivering seminars on the Internet.
  • Compared to conventional seminars, high effect of attracting customers and cost reduction can be expected
  • When introducing a webinar system, it is recommended to consider including functions, fees, and peripheral devices.

The webinar system is an effective tool not only for advertising products and services, but also for improving operational efficiency and facilitating communication.

If you want to reduce the cost of meetings and training, please consider introducing a webinar system.